How To Sart A Podcast

It’s really simple really; you start, record, publish and share! Bam! You are now a podcast legend and no one can tell you sh*t. But before you run off into the podcast hall of fame (this needs to be a thing) here’s our millennial, fast & lacking in real depth, guide on how-to start a podcast.

How to Start a Podcast 2020: Podcasting for Beginners

Before you start your podcast

Take the time to plan and create great content on whatever subject matter you chose. Sports, sex, school or socialism. Whatever it is that you truly care about that you believe other people would too. We are still very much in the early days of African podcasting, you can really get away with a lot of experimentation. The ultimate guide to starting a podcast, especially the stuff that comes before you record, is the recently published Gimlet Acedemy by Spotify. Gimlet co-founder Alex Blumberg shares lessons, gained from 20 years of working in audio, about what it takes to produce a podcast episode that entertains, educates, and connects with listeners on an emotional level.

Time to record your podcast

Truth is, you don’t need the expensive studio setup to start a podcast. All you need is an audible recording that won’t make people deeply uncomfortable. The first Lutcha podcast was recorded using the normal voice recorder app on an iPhone. If you have access to a professional microphone, its always better – but this guide is about you starting, not perfecting podcasts. Here’s what you can use to record your podcast on your phone, PC or remotely:

How to record podcasts on your phone

Anchor , you can do all your recording, editing, and hosting, either via the free phone app, or online at

How to record podcasts on your computer or laptop

  • Audacity is a free cross-platform audio editor. It’s commonly used for podcasting and has powerful features. One of the downsides is that it can be confusing to use when first getting started, but once you get the hang of it, it’s great.
  • GarageBand is a free DAW (digital audio workstation) if you have a Mac. This is a great choice for first-time and even experienced podcasters.
  • Adobe Audition is designed for podcast production and editing and has advanced tools just for that. There are a number of noise-reduction capabilities, advanced compression and EQ, and a ton more.

How to record podcasts remotely

Cleanfeed is multitrack, multi-party live audio and recording, using only a browser

What you need to record your podcast

Best Audio and Camera Gear for Video Podcasting

Let’s edit your podcast

This is probably the hardest part of starting a podcast, but once you go through enought YouTube videos and found the tool that works best for you – it gets better. Not easier though. For editing you can use any of the tools listed above in the recording section, but we have one other suggestion;

  • Descript is a collaborative audio/video editor that works like a doc. It includes transcription, a screen recorder, publishing, full multitrack editing, and some mind-bendingly useful AI tools.

How to edit your podcast


All podcast around the world follow a very similar process for publishing their podcasts. You need a host, the place you upload to. There’s a number of these, our recommendation is you use South Africa’s podcast streaming platform IONO but if that doesnt meet your needs, here’s a list of amazing international hosts:

  • IONO is an all-in-one online audio platform for podcast publishing, radio streaming and dynamic audio ad delivery.
  • Podbean is the best podcast hosting service provider on the market. They offer unlimited podcast hosting plans with unlimited bandwidth.
  • BuzzSprout is one of the easiest to use podcasting hosting provider for beginners. They have been in the business since 2009 and has built a strong community of podcasters which includes some of the top podcasters around.
  • Blubrry offers flexible podcast hosting plans for new and experienced podcasters alike. They offer a popular WordPress podcasting plugin called PowerPress which makes it super-easy to manage a podcast directly from your WordPress website.

Once you’ve found the right host, watch these videos to help you syndicate your podcast to Apple Podcasts, Spotify & Google podcasts.


This is the hardest part. Shocker. Truth is, everything you have done up to this point is pointless if no one is listening to what you have made. Use and abuse the share button on your published podcast to spread your gospel across the world. We use everything – Whatsapp, Twitter, Facebook, Instagram, TikTok and anything else humanly possible to make sure we are reaching the audience we need. Here’s a few growth hacks & tools to help you grow your podcast;

Firs of all, read this How to promote a podcast

African Podcast Library is a platform for people to discover the best podcasts on the continent. Getting your podcast listed helps get you discovered and growing your audience

Headliner is the easiest way to automatically create & share your podcast clips to social. The Headliner app allows you to share your Headliner videos on Instagram, Facebook, Twitter, LinkedIn, WhatsApp, SMS/iMessage & more!

With Google Hangouts On Air, you can invite up to 10 people to a video meeting that’s also a live public broadcast.

Easy Ways to Promote Your Podcast 


If you made it this far, well done. And you deserve all the keys. Here’s 6 ways to monetize your podcast or any content platform.

  1. Promote your business – use your podcast to entice listeners to become clients or customers of your business, startup and side-hustle.
  2. Listener support and subscription – use a subscription service like Patreon to get listeners to subscribe and pay for exclusive content from your podcast.
  3. Live events – do a live podcast recording and charge for tickets using a service like Eventbrite or Crowdcast.
  4. Merch – make and sell merch from your content to sell T-shirts, totes and so much more.
  5. Sell ads and sponsorships – approach brands who have the same target audience as your podcast to place an ad in your podcast as a live read or pre-recorded content.
  6. Become part of a network – Join a podcast network like Lutcha where your job would be to create and someone else needs to worry about the monetization.
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